Children see a variety of animals, each one a different color, and a teacher looking at them.

"Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: his crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just outlining. Blue needs a break from coloring all those bodies of water. And Orange and Yellow are no longer speaking -- each believes he is the true color of the sun. What can Duncan possibly...

Red's factory-applied label clearly says that he is red, but despite the best efforts of his teacher, fellow crayons and art supplies, and family members, he cannot seem to do anything right until a new friend offers a fresh perspective.