Malcolm Gladwell
Author
Pub. Date
2009
Language
English
Formats
Description
Delve into this "delightful" (Bloomberg News) collection of Malcolm Gladwell's writings from The New Yorker, in which the bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety...
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety...
Author
Publisher
Hachette Audio
Pub. Date
2006
Language
English
Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...